No matter which travel segment you work in, our travel market insights map can help your business think strategically about expanding into new markets, from destination marketing organizations, airlines, hotels, OTAs, or cruiselines. We’ve compiled all of the most common data for the travel and tourism industry into a single location.
Remember: Only 14% of people surveyed for our Future of Travel report feel very comfortable booking travel or conducting travel research in a different language to their own.
As you focus on new markets, make sure you have a strategic approach to the languages in those markets.